Smart Retail-ESL (Electronic Shelf Label) electronic paper application planning
With the development of information technology, the application of the Internet of Things to various industries has also made great progress. In the application of smart retail, the main focus is on understanding who the customer is, customer needs, increasing the rate of customer bag picking, and the comfort of the retail environment and retail Store management...etc. TSTI company is currently assisting Hong Kong customers to introduce smart store projects. ESL (Electronic Shelf Label) product integration is an indispensable tool. ESL technology uses electronic paper display technology in electronic shelf labels to change product prices and further Applications can be used to understand customers and provide product information. In addition to ESL most commonly used to display price and product information, ESL can also be used for functions such as NFC and LBS, which can be used to analyze the shopping patterns of retail store customers, and make an outpost of intelligence gathering for marketing important KYC. In addition, the information in ESL can be expanded into new marketing tools. ESL with NFC can be used by consumers to use their smartphones as a channel to receive information about other products. This information can provide information about products, special event coupons, advertisements, and product locations to provide customers with a more convenient shopping experience.
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