| 智慧零售- ESL電子紙應用規劃

物聯網應用於各行各業,在智慧零售部分,主要聚焦於瞭解客戶是誰、客戶的需求、增加客戶提袋率、零售環境的舒適與零售店舖的管理。

活動時間:2021-01-28 15:00 - 2022-01-07 17:00

 

智慧零售- ESL(Electronic Shelf Label)電子紙應用規劃
隨著資訊科技的發達,物聯網應用於各行各業也有長足的進展,在應用於智慧零售部分,主要聚焦於瞭解客戶是誰、客戶的需求、增加客戶提袋率、零售環境的舒適與零售店舖的管理…等方面。

大世科目前協助香港客戶導入智慧店舖的項目中,ESL(Electronic Shelf Label)產品整合不可或缺的利器,ESL技術是運用電子紙顯示技術於電子貨架標籤,用以更換商品價格、更進一步的應用可以用以了解客戶,並提供商品資訊。ESL除了最常用於顯示價格和產品資訊外,ESL 還可用於 NFC 和 LBS 等功能,可用於分析零售店舖客戶的購物模式,為行銷重要的KYC做情報收集的前哨戰。另外ESL 中的資訊可以擴展為新的行銷工具。 帶有 NFC 的 ESL 可用於消費者使用其智慧手機作為接收其他產品資訊的管道。 這些資訊可以提供有關產品、特殊活動優惠券、廣告以及產品位置,提供客戶更方便的購物體驗。

Smart Retail-ESL (Electronic Shelf Label) electronic paper application planning
With the development of information technology, the application of the Internet of Things to various industries has also made great progress. In the application of smart retail, the main focus is on understanding who the customer is, customer needs, increasing the rate of customer bag picking, and the comfort of the retail environment and retail Store management...etc. TSTI company is currently assisting Hong Kong customers to introduce smart store projects. ESL (Electronic Shelf Label) product integration is an indispensable tool. ESL technology uses electronic paper display technology in electronic shelf labels to change product prices and further Applications can be used to understand customers and provide product information. In addition to ESL most commonly used to display price and product information, ESL can also be used for functions such as NFC and LBS, which can be used to analyze the shopping patterns of retail store customers, and make an outpost of intelligence gathering for marketing important KYC. In addition, the information in ESL can be expanded into new marketing tools. ESL with NFC can be used by consumers to use their smartphones as a channel to receive information about other products. This information can provide information about products, special event coupons, advertisements, and product locations to provide customers with a more convenient shopping experience.